Fab Events... Despite the Recession...
04 Oct 09 - Marketing
Events are often a key element of the promotional mix providing a platform for organisations to communicate with their target audience - be it clients, staff, shareholders, members, etc. With the current economic climate many organisations are sacrificing this important communication method. However, the team at iC marketing are continuing to support clients with their event needs, throughout the recession and have a few clever ways to create successful, memorable events on a tight budget – read on for more info:
- Chose “out of town” or boutique venue such as art galleries - these are likely to offer a lower delegate rate and may not charge room hire fees
- If you are planning on running numerous events throughout the year request a bulk booking discount from suppliers
- Consider a buffet option rather than a formal sit down meal
- Pick your day and date carefully – venues and suppliers are likely to be in greater demand around certain seasons e.g. Christmas and days such as Fridays and Saturdays and are therefore unlikely to offer preferential rates
- Consider looking towards community groups for your entertainment rather than professional companies such as dance and drama groups, etc – although we would strongly recommend viewing acts prior to booking
- Invite attendees electronically by email to save on printing costs
- Explore online booking options to minimise both your print and administration costs
- Where possible negotiate access times with venues to allow early morning entry to avoid additional room hire fees
- Avoid lavish decorations a simple floral display or even tea lights can often look just as elegant
- Consider offering promotional opportunities to relevant organisations, such as sponsorship of entertainment, a stand at the event, advertising on your communications, etc