promotion
Taking into consideration your target audience, key messages and budget, we will
develop a comprehensive promotional campaign selecting the most appropriate media
to meet your objectives. Crucially, we will also build in analysis & evaluation
techniques to ensure that your campaign is generating the most effective return
on investment.
We have a whole fleet of communications vehicles available for dispatch to your
campaign, including:
advertising
Across all media channels - press, broadcast, outdoor, interactive- we can handle
media negotiation and buying on your behalf, so you can give your bartering skills
a rest! Our design and copywriting teams can craft inspiring and persuasive creative
concepts to ensure your message is conveyed loud and clear.
direct marketing
Make it targeted, make it effective... and make it economical. Whether your remit
is awareness, acquisition or retention, iC
marketing will work with you to source appropriate databases to reach your audience
and develop a series of campaigns - with pre-launch test marketing should you require
it.
Channels:
- Direct Mail: Our design and copywriting teams can produce eye-catching
materials, married with insightful copywriting, and will also organise print and
fulfilment.
- Online: We can design, build and test targeted e-zines and online viral
marketing campaigns, harnessing the wonders of the web to expand your reach.
- SMS: We work with
partner SMS distribution houses, using the latest technology to reach your market.
- Telemarketing: We work with telemarketing agencies to develop scripts
and prompts to ensure maximum response.
When your campaign is done and dusted, we'll help analyse your results, ensuring
that repeat performances are even more effective.
promotions
From shopping centre roadshows to on street gimmicks and money off vouchers - promotions
covers a whole spectrum. Our creative minds are swimming with quirky ideas for PR opportunities that will drive traffic
towards you. We determine the most appropriate mechanism for you through research
into buyer behaviour and then assist with implementation, from booking space to
sourcing materials (e.g. pens, badges, vouchers, balloons). We can even find the
right staff to be the face and personality of your brand.
word of mouth
Word of mouth is one of the most powerful marketing tools, and we can work with
you to develop a campaign that is not only memorable, but also a big talking point
for your audience - from viral marketing campaigns to referral / tell a friend schemes.
For public relations tactics, including sponsorship, event and media relations,
visit our PR
section.