market analysis and research

Accurate and up to date information is essential to the marketing planning process. From competitor research to market analysis to campaign evaluation, we can tailor and cost a brief and undertake the necessary primary and secondary research to answer all your questions.

We have undertaken a wide variety of projects utilising focus groups, online and print surveys, one to one interviews, on street questionnaires as well as a whole host of desk research activities including market data sourcing e.g. Mintel, Keynote and analysing trade and business press.

We’ll bring all equipment, be it video cameras, Dictaphones, flipcharts and drop boxes and can even devise incentives and source freebies to encourage respondents to participate.

iC marketing... shedding light on the situation
 
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